Collaborating with other art forms can unlock the potential of contemporary music
Cross art form collaborations
Combining music and film, music and visuals or music and dance in a contemporary music event, can attract a wider audience, and bring new perspectives to everyone involved.
Mixing art forms in a concert can serve as a bridge to close the gaps between musical works. Often, crossing art forms can make the entire concert flow a work in itself, in which the programming, the performance and the effects melts together.
However, cooperation with other art forms also raises a number of challenges and questions for the musicians. Who rules over a work of art you create together, how do you find the visual expression that matches the music best – and how do you avoid that video, graffiti or dance just becomes a superimposed effect that really has no interest for the audience?
Through practical experiments and exchange of experience NewAud helped contemporary ensembles to make use of the fusion between music and other arts.