New Casino Sites Keep Popping Up – Is That A Good Thing
Regardless of how you feel about the online gambling industry, there is one fact that is utterly and completely undeniable – it’s growing at an exponential rate. It’s one of the fastest growing markets in the UK right now, with over thirty new online casinos (that I know of – there could be a lot more I’m not aware of) opening their doors in 2016 alone, which is utterly ridiculous! Casinos with brands and names that I’ve never even heard of before, such as Karamba, are now opening their doors and competing with the old, established classics like 888 and 32Red. But is that a good thing? Does the exponential growth of our favorite entertainment industry mean that it’s now stronger, more powerful and more mature than ever, or is it a bubble that’s about to burst any moment now? Well, you better brace yourselves, because I’m about to take you on a very wild ride!
On first glance, it’s obvious to say “Yes, of course it’s a good idea to have as many online casinos as possible! Gamblers need to have choice, right?” I mean, imagine being stuck with just a single online casino! What if you don’t like their games? What if you find their bonus offers too low? What if their interface isn’t to your liking? Whoops, too bad! Giving players choice is actually a great idea, and the more choice there is, the better… Right? Weeeeeell… No. Sorry to be blunt, but that’s just not how our human psychology works. Let me refer you to the now infamous jam experiment, in which Harvard researchers enticed shoppers at a supermarket to try out some jams, and if they did so they received a voucher for a discount off a jar of jam. It’s true that when the selection was huge, a lot more people actually ended up stopping by and trying out the various jams, but when the selection was drastically cut to only a few options, a whole lot more people ended up actually buying a jar after tasting. We like having choice, of course, but too much choice just causes us to panic and shut down. And with thirty (!) new casinos opening this year alone, I think we’ve long passed the point of “way too much choice”.
So I guess you’ve figured it out, huh? Having just too many online casinos is terrible for the players! We should petition and get some of those shut down immediately! Well… Actually, don’t worry about it too much. A good chunk of them will shot down on their own within a few years, and the rest will be better off for their sacrifice. Why? It’s a bit hard to explain in a paragraph, but basically, online casinos are not something that is necessary. They’re a commodity, like a car. You don’t need two or three cars, you just need one that you like, so most people will only regularly use one casino (unlike, say, movies or books, which most people indulge in a number of). Eventually, that’s going to leave casinos competing for players by making their conditions as player-friendly as possible. “Come to us, we’ve got high RTPs!” “No, come to us, we’ve got high offers!” And the casinos that can’t keep up will eventually go out of business, leaving the survivors a lot more player-friendly than they were before. And then another batch of newcomers will come, and the process will repeat again.
So the point of this complicated rollercoaster of emotions is this – don’t worry too much about an oversaturation of new online casinos because, in a weird, roundabout way, the bad things actually lead to a good thing for us players! If you’re so inclined, go ahead and check out the new casinos that pop up every once in a while. If not, stick to the classics that you know and love. And, most importantly, remember to have fun! Leave the business logistics to the people in charge of managing the sites and just focus on scoring that big jackpot!